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Advanced advertising
1 min read
FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …
2 min read
Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France
Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services…
2 min read
Rlaxx TV and Smartclip team up for advertising
Smartclip, the ad tech unit of RTL Group, has teamed up with AVOD service provider…
2 min read
NBCUniversal calls for ‘declaration of measurement independence’ as Nielsen comes under pressure
NBCUniversal has given the strongest indication yet that it intends to break free of the…
1 min read
Wurl riding CTV and FAST wave to growth
Streaming TV technology provider Wurl saw a 38% increase in revenue in Q2 of this…
2 min read
Omdia: shift of ads to online will force traditional media to collaborate
Traditional media players are coming under increasing pressure from the shift of advertising to online…
2 min read
Telenet to make adverts unskippable
Liberty Global-backed Belgian service provider Telenet is to prevent subscribers from skipping adverts on recorded…
2 min read
Clubbing TV joins Smartclip ad line-up
Lifestyle channel Clubbing TV has joined RTL Group-owned advertising technology outfit Smartclip’s portfolio of connected TV…
2 min read
Addressable advertising in France ramps up with Bouygues launch
French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to…
2 min read
RCS & RDS/Digi launches dynamic ad insertion
Romanian and central and eastern European region service provider RCS & RDS has teamed up…