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Advanced advertising
1 min read
German TV advertising slows but streaming advertising grows
German TV advertising will grow by only around 1% this year, while the overall German…
1 min read
YouTube joins upfronts and enables frequency optimisation for advertisers
YouTube has joined this week’s revived upfronts event in New York for the first time…
1 min read
ANGA COM: interest in addressable advertising on the up among streamers
Addressable advertising is likely to become a key element in local German players’ streaming strategies…
1 min read
Last chance to register for DTVE’s free Symposium session on addressable advertising
Digital TV Europe has secured three additional leading experts from leading industry players for today’s…
2 min read
Comcast Technology Solutions launches US linear addressable ad product
Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers…
1 min read
Ad tech provider Magnite launches new programmatic technology
Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says…
1 min read
Bouygues Telecom forges addressable advertising alliance for France
French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected…
1 min read
Vidaa selects Unruly SSP for inventory access
Smart TV OS maker Vidaa has announced a partnership with Unruly SSP as its strategic…
1 min read
NBCU and RTL tie up ad inventory partnership
NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect. The bilateral,…
1 min read
Discovery becomes minority owner in OpenAP with exec duo to join board
Discovery has joined the likes of Fox, NBCUniversal and ViacomCBS as a minority owner in…