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Advanced advertising
1 min read
TF1 taps Smart Ad-Break from Synchronized
French broadcaster TF1 has tapped ad tech specialist Synchronized, to integrate the latter’s Smart Ad-Break…
3 min read
WARC downgrades ad forecasts, but video streaming will outperform sector
Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…
1 min read
Blue Ant Media promotes pair in FAST drive
Canada’s Blue Ant Media has promoted Craig Junner to SVP of programming & content strategy,…
1 min read
RTL and SevenOne Entertainment to create new addressable ad tech JV
German broadcasters RTL Deutschland and Seven.One Entertainment Group/ProSiebenSat.1 are to set up an addressable advertising…
1 min read
Ofcom calls for evidence as pressure mounts to loosen PSB ad rules
UK media regulator Ofcom has issued a call for evidence to help it decide whether…
1 min read
Media companies face hit as advertising recession looms
Commercial broadcasters are likely to be hit harder than advertising agencies as recession hits the…
1 min read
Ad-tech outfit Equativ invests in Nowtilus to target CTV market
French ad-tech outfit Equativ has taken a significant equity stake in German targeted ad specialist…
1 min read
TF1 sells programmatic ad unit to HLD
French broadcaster TF1 is selling its programmatic advertising subsidiary Gamnedi to investment outfit HLD. Gamnedi…
1 min read
RTL names new combined ad unit RTL AdAlliance
RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining…
1 min read
Veset and Ad Insertion Technology team up for multiscreen ad insertion
Technology outfits Veset and Ad Insertion Platform are teaming up to provide an integrated multiscreen…