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Advanced advertising
2 min read
Tappx unifies ad tech acquisitions under Techsoulogy brand
Ad tech company Tappx has launched Techsoulogy, which it describes as a new corporate brand…
1 min read
Apple to introduce ads for Major League Soccer streaming
Apple is set to introduce advertising into its streaming TV service by building an ad…
1 min read
World Cup ‘will fail to offset’ declining ad demand for ITV
Coverage of football’s FIFA World Cup will not offset a general decline in TV advertising…
2 min read
Roku surpasses 65m global accounts, but ad forecasts dent share price
Streaming challenger Roku continued to make good progress in Q3 2022, according to Anthony Wood,…
1 min read
rlaxx TV taps Magnite to manage OTT inventory
Sell-side advertising platform Magnite has entered into a strategic collaboration with ad-supported VOD service rlaxx…
1 min read
Corus strikes defiant note ahead of Netflix ad tier launch in Canada
Leading Canadian broadcaster Corus Entertainment is the latest to see its revenues dented by the…
2 min read
Netflix lays out dates, prices and small print for new ad-supported tier
Streaming giant Netflix will launch its heavily-flagged ad-supported tier next month. The snappily-titled Netflix Basic…
2 min read
UK viewers ‘turning to ad-supported streaming’
UK viewers are increasingly turning to ad-supported streaming options, with momentum likely to grow, according…
1 min read
DTG launches targeted advertising testing
UK digital TV industry body the DTG says it had tested 95% of the UK…
2 min read
Omdia: 60% of Netflix subs will be on ad-supported tier
Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027,…