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Advanced advertising
2 min read
SPI International takes Filmstream FAST channel to ScreenHits TV
Canal+-owned channel provider SPI International has signed a distribution deal with content and platform aggregator…
1 min read
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
1 min read
Netflix’s new ad tier starts slowly in the US
Data from US research firm Antenna suggests that Netflix has made a slow start with…
2 min read
Wurl leadership team predicts another banner year for FAST in 2023
At the end of a breakthrough year for the FAST channel business, senior execs at…
1 min read
Disney+ ad-tier launches with more than 100 advertisers on board
Walt Disney-owned streamer Disney+ launched its ad-supported subscription offering in the US yesterday, with more…
2 min read
Netflix will likely expand ad offering to more tiers, says Sarandos
Netflix is likely to deliver multiple ad tiers over time, beyond the Basic with Ads…
2 min read
Foxtel builds up to SVOD advertising launch
Australian pay TV platform Foxtel is on track to launch an advertising proposition on its…
2 min read
Channel Factory makes key hires
YouTube ‘global brand suitability platform’ Channel Factory has made what it says are two key…
2 min read
Ad tech specialist Equativ makes key hires
Advertising monetisation platform provider Equativ has named James Grant as SVP and head of agency and…
2 min read
Bitmovin research highlights costs of buffering and risk of ad-funded tiers
New research from video solutions provider Bitmovin suggests quality of content is not the only…