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Advanced advertising
2 min read
YouTube targets TV users with new advertising services
Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs,…
2 min read
Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
1 min read
Xite and SpotX team up for programmatic advertising
Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising…
1 min read
VimpelCom launching interactive advertising pilot
Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership…
1 min read
Premium video advertising growing in Europe
The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming…
1 min read
TV4, Discovery, MTG and Telia team up in targeted ad initiative
Telia, TV4 Group, Discovery Networks and Modern Times Group (MTG) have teamed up to launch…
1 min read
Lattelecom taps AI to analyse TV ad views
Latvian telecom operator Lattelecom has tapped technology outfit Apply to develop an analytics tool for…
1 min read
JW Player taps SpotX for new ad platform
Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to…
1 min read
Advertisers seeking cross-platform reach
Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but…
1 min read
Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…