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Advanced advertising
2 min read
DAZN to launch advertising on streaming service
Sports streaming operator DAZN is to introduce advertising on its platform as part of a…
2 min read
SpotX names UK platform services chief
RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for…
1 min read
SpotX hires demand chief
Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed…
1 min read
France Télévisions teams up with TDF for targeted advertising over DTT
France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF…
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Comcast moves forward with blockchain-based advertising platform
US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as…
2 min read
RTL Nederland teams with Discovery, Fox and Viacom in ad initiative
RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have…
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TV4 launches dynamic targeted advertising with Com Hem and Boxer
Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com…
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Hulu, AT&T reportedly mulling ads when viewers press pause
Hulu and AT&T are both looking at the option of adding advertising to their current,…
2 min read
Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app
Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its…
1 min read
UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…