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Advanced advertising
2 min read
Yahoo signs up Samba TV for ad targeting and measurement
Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers…
2 min read
FuboTV teams up with iSpot.tv for connected TV ad measurement
Sports-first live TV streaming platform FuboTV has partnered with ad-tech outfit iSpot.tv to bolster connected…
1 min read
Magnite targets Nordic market with new office and key hire
Sell-side ad tech outfit Magnite has named Natasha Westlund as its head of Nordics and…
1 min read
Hoppr names new CEO
Australian ad tech company Hoppr has appointed Joe Prusz as the company’s new CEO. Prusz…
1 min read
Netflix reportedly passes one million ad-supported subs
Netflix has reportedly passed the milestone of one million subscribers for its recently-launched low-cost ad-supported…
2 min read
Channel 4 teams up with Microsoft’s Xandr for programmatic advertising
Channel 4 has said it will be the first UK broadcaster to offer commercial brands the…
1 min read
Veset acquired by Japan’s PLAY
Technology outfit Veset has been acquired by Japanese media technology company PLAY for an undisclosed…
1 min read
ITV increases investment in data tech firm InfoSum to support ad strategy
UK media company ITV has increased its investment in data technology company InfoSum. Although it…
2 min read
MTV, Sanoma Media tap dataBreeders for Total TV ad measurement
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement…
1 min read
Brightcove teams up with ad-tech outfit Magnite
Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider…