Long Reads

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HBO Max gets set for launch

WarnerMedia this week unveiled details of HBO Max’s first European launches, with European general manager…

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Managing the expectations of consumers and advertisers – interview with Samsung Ads Europe vice president Alex Hole

Being a platform operator is a fine balancing act. Not only do you have to…

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HDMI 2.1 Gaming Features Deliver Opportunities for Service Providers

  Companies have welcomed the opportunities associated with the increasing availability and distribution of 4K…

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Spain’s Tivify eyes country’s cord-cutters with ambitious plan for growth

The rise of linear streaming video has been one of the major stories of the…

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Broadcasting the Games – how the TV industry delivered the Olympics during a state of emergency

The Tokyo 2020 Olympic Games are well underway.  In spite of controversies surrounding the Games…

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Insight TV and the switch to digital

Up until recently, it seemed that  linear TV  – especially those channels targeting a younger…

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From one to The Hundred – Sky Sports’ cricket boss on establishing a fresh tournament and attracting new fans

The launch of any new sports competition is always exciting.  Whether you’re a die hard…

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Why voice technology in general – and Amazon Alexa in particular – is becoming central to the user experience?”

Book a call with SoftAtHome and Amazon Alexa to talk about your first voice-enabled project….

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Real-time Engagement: The new frontier for OTT platforms and differentiation

For a long time, media companies have known that direct-to-consumer (D2C) business models are vital…

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All guns blazing – IBC CEO Mike Crimp on the return of the TV industry’s biggest trade show

The International Broadcasting Convention – arguably the most important event in the TV industry’s calendar –…