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White Papers
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Digital TV Europe – Annual Industry Survey 2023
Digital TV Europe’s annual survey report 2023 follows a highly eventful year in the video…
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Global Study: Understanding advertising engagement across different viewing platform types
Streaming video-on-demand (SVOD) platforms used to leverage ad-free services to incentivise user sign-ups. But the…
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Glean business intelligence far beyond video analytics to reduce churn, retain subscribers, and inform SVOD strategies
Audience Insights gives you deep subscriber analytics beyond video analytics, so you can get a…
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Decoding the Streaming Landscape Report
Streaming services first overtook linear channels for total TV time during the pandemic across Samsung TVs –…
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The Five Big Myths About Streaming Video Piracy
If you’re involved in the content business then you know there are challenges around keeping…
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Unleashing Your Addressable Advertising Potential
We don’t need to tell you that there is a lot happening in TV and…
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TV Advertising Engagement Study
Technology has disrupted numerous areas of the advertising industry and the world of television is…
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Exclusive Report: The Digital TV Industry Survey 2022
The Digital TV Industry Survey 2022 is now available. Digital TV Europe’s annual survey once…
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Capture viewer attention and beat decision fatigue
In a world of white noise, capturing viewer attention has become an almost impossible task….
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Report | The 2021 CTV Viewer
The widespread adoption of Smart TVs and proliferation of streaming platforms has transformed the way…