Whitepaper I Discover the secret weapon in fighting churn and winning subscribers

A good price is no longer enough – viewers want TV services that are tailored just for them.

Getting to know your viewer and personalizing their TV experience is an effective way to attract and retain viewers in this era of new challenges and competition.

Viaccess-Orca’s new whitepaper “Personalized television: How to be the ‘GPS’ of your customer’s content journey” offers strategic insights and actionable techniques, including:

• How to offer a TV experience that provides the viewer with a sense of control and value
• The effectiveness of profile-based offerings
• How to utilize advanced personalization techniques to reduce churn and enhance engagement