Understanding Automatic Content Recognition (ACR): An Advertiser’s Guide to Samsung Ads’ ACR

Today’s TV landscape is rapidly evolving – consumers watch content whenever and however they want. As trends evolve, data is crucial to guide decision-making for stakeholders. 

Samsung Ads’ automatic content recognition (ACR) technology offers instant content recognition on digital media devices such as Samsung Smart TVs. 

This unique technology – combined with first party data – provides a ‘glass level’ view of the ever-evolving viewership behaviours in today’s fragmented media landscape.

As the leading global TV manufacturer, Samsung Ads has the largest ACR footprint worldwide, providing insights that are quickly becoming a key part in holistic, addressable TV campaigns. 

Samsung Ads’ unique ability to understand TV usage across different formats offers a number of benefits for the whole TV ecosystem – consumers, advertisers and broadcasters.

The latest report – Understanding Automatic Content Recognition (ACR): An Advertiser’s Guide to Samsung Ads’ ACR – showcases the three benefits of this data technology: 

• Content Personalisation
• Viewership Insights
• Targeting & Measurement 

ACR-powered insights can extend the reach of linear TV advertising, drive app usage across multiple content services and target hard-to-reach audiences. Download the full report here to learn how to effectively leverage this innovative data technology.