Report | The UI and the customer: editorialisation, personalisation and engagement

The TV user interface is the shop window of TV services, providing operators with a way to communicate their content proposition directly to subscribers. As content offerings converge and operators look to aggregate multiple apps, the UI is also becoming ever more important as a differentiator in its own right.

But what qualities does a UI home page need to draw customers into the store? And how can TV operators best use the home page to meet their goals?

Digital TV Europe surveyed a broad range of industry insiders for their views on the key elements that make the UI effective as a tool to attract and retain subscribers, the extent to which personalisation of the experience can make a difference and the uses to which the home page can be put by marketing teams. Our in-depth report is now available to view free of charge.