A UK Advertiser’s Guide to Programmatic TV

For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, better results. But sadly, these benefits are meticulously absent on the biggest screen in the house: TV.

Not only does programmatic TV extend these benefits to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad spend and optimize on reach and frequency, regardless of where a viewer is watching.

Want to know more? Download our Programmatic TV white papers for UK advertisers!