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Author
Andrew McDonald
Andrew is Contributing Editor at Digital TV Europe. Follow him on Twitter @andy_mc_donaldRecent articles by this author
Fullscreen buys influencer marketing platform Reelio
Fullscreen has acquired influencer marketing platform Reelio in a move designed to make the influencer…
IAB Tech Lab releases targeted OTT ad guidelines
The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video…
Channel 4, ProSiebenSat.1 and Unilever form social influencer partnership
Channel 4 has partnered with ProSiebenSat.1’s digital studio, Studio71, and consumer goods giant Unilever to…
Mozilla unveils Firefox Reality browser for VR and AR headsets
Mozilla has announced Firefox Reality, a new web browser designed for the next generation of…
21st Century Fox proposes Sky News sale to Disney
Twenty-First Century Fox has proposed selling Sky News to Disney on completion of its buyout…
ESPN+ to launch next week priced at US$4.99 per-month
ESPN’s new direct-to-consumer offering, ESPN+, is due to launch in the US on April 12,…
eMarketer: social ad spend in the UK to exceed TV by 2020
Social networks’ share of advertising spend in the UK will overtake television ad spend by…
BBC Earth launches across MENA, CBeebies debuts in Turkey
Factual channel BBC Earth is due to launch across the Middle East and North Africa…
Netflix appoints former US national security advisor to the board
Netflix has appointed Ambassador Susan E. Rice, a former US national security advisor and ambassador…
eMarketer: US TV ad spend to continue to fall
The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising…