Author

Andrew McDonald

Andrew McDonald

Andrew is Contributing Editor at Digital TV Europe. Follow him on Twitter @andy_mc_donald

Recent articles by this author

News Stay Updated Icon 1 min read

Fullscreen buys influencer marketing platform Reelio

Fullscreen has acquired influencer marketing platform Reelio in a move designed to make the influencer…

Vendors Stay Updated Icon 2 min read

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video…

Broadcasters Stay Updated Icon 2 min read

Channel 4, ProSiebenSat.1 and Unilever form social influencer partnership

Channel 4 has partnered with ProSiebenSat.1’s digital studio, Studio71, and consumer goods giant Unilever to…

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Mozilla unveils Firefox Reality browser for VR and AR headsets

Mozilla has announced Firefox Reality, a new web browser designed for the next generation of…

Pay TV Operators Stay Updated Icon 2 min read

21st Century Fox proposes Sky News sale to Disney

Twenty-First Century Fox has proposed selling Sky News to Disney on completion of its buyout…

SVOD Stay Updated Icon 1 min read

ESPN+ to launch next week priced at US$4.99 per-month

ESPN’s new direct-to-consumer offering, ESPN+, is due to launch in the US on April 12,…

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eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by…

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BBC Earth launches across MENA, CBeebies debuts in Turkey

Factual channel BBC Earth is due to launch across the Middle East and North Africa…

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Netflix appoints former US national security advisor to the board

Netflix has appointed Ambassador Susan E. Rice, a former US national security advisor and ambassador…

News Stay Updated Icon 2 min read

eMarketer: US TV ad spend to continue to fall

The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising…