Sky Business TV and Sky Connect join forces

 Sky has announced Sky Business TV and Sky Connect have merged under the one brand Sky Business.

Following the merge, experts from both brands come together under the partner business centered on providing connectivity and entertainment.

The Comcast-owned operator launched the b2b broadband brand Sky Connect in 2021. That was designed on partnering with small businesses and providing them with a better broadband experience. Its key features included automatic 4G backup (dubbed Connection Pro), digital voice service VoiceEdge and built-in malware and phishing protection.

The rebrand is supported by an above-the-line campaign designed to raise awareness among business customers that Sky provides reliable business broadband.

Commenting on the merge, Steve Hackley, managing director of Sky Business said: “At Sky, we’re always looking forward, never back, with a relentless drive to reinvent what we do.

“Moving to one Sky Business means we can innovate faster and bring a better mix of products, better service, and better content across all our customer and prospect sectors.

“We’re here to help make running a business a lot easier, whether a startup or a large corporation, a coffee shop or a consultancy, a pub/bar or a florist.”

Hackley added: “We know that business owners work really hard and we are fully equipped to be the partner that can help them to keep their business moving forward by providing better solutions.”