FreeCast hires former WBD exec Gary Engel

Gary Engel

Orlando-based OTT aggregator FreeCast has hired Warner Bros. Discovery exec and TV veteran Gary Engel as chief marketing officer.

Most recently, Engel served as a director of subscriber growth and media at Warner Bros. Discovery where he oversaw the launch of Discovery + as well as rapid growth of the formerly HBO Max.

His appointment comes as the company seeks to ramp up both its commercial and retail subscriber acquisition.

Prior to Warner Bros. Discovery, he served as a vice president of marketing analytics and Promo Planning and Media Strategyat A+E Networks, overseeing marketing strategy and analytics for the company.

He has also held senior roles at several major media companies including MGM, Comcast, and Viacom.

Commenting on Engel’s hire, FreeCast CEO William Mobley said: “HBO Max, Discovery +, and A+E networks all grew at a high rate during Gary’s tenure. We’re excited to benefit from that experience, too. As we begin onboarding commercial and retail customers in large numbers, subscriber satisfaction is top-of-mind.

On his new position, Engel added: “I’m so excited to join the FreeCast team. The change in home entertainment has changed more in the last five years than in the 60 years leading up to that combined. With so much choice consumers are confused as to what they have and what they want. FreeCast simplifies the entire ecosystem and makes the consumer streaming experience easy, economical, and most importantly, entertaining.”