Orange appoints Bruno Zerbib, replacing Michaël Trabbia

Orange has appointed Bruno Zerbib as chief technology & innovation officer and joins the group’s executive committee starting from June 1.

He succeeds Michaël Trabbia who was recently named executive director and CEO of Orange wholesale. Zerbib joins from Schneider Electric, where he served as chief technology and digital officer.

At Schneider Electric, he first joined as Director of Technology and Digital. In the role, Zerbib was responsible for providing more efficient, sustainable technological solutions to Schneider Electric customers, in particular by integrating the use of the cloud, artificial intelligence and industrial IoT.

Prior to Schneider Electric, the exec was director of technology and IT at Altice. He worked as part of Altice’s global engineering innovation division on key topics such as augmented TV experience, technology partnerships and network transformation for all of Altice subsidiaries.

Christel Heydemann, CEO of Orange, commented: “I am delighted to welcome Bruno Zerbib to the Group’s executive management team as director of innovation. As new technologies such as artificial intelligence and network function virtualization become increasingly prevalent, we must strive to remain at the forefront of these new developments to stay ahead in our various markets and before our customers. I would also like to sincerely thank Michaël Trabbia for his tenure as head of innovation.”