Mediacorp taps ThinkAnalytics for mewatch

Singaporean media outfit Mediacorp has tapped ThinkAnalytics’ Think360  personalised content discovery and viewer engagement platform for its OTT streaming service mewatch. 

The use of Think360 will enable Mediacorp to offer viewers personalised content from its content library, with support for Chinese, English, Malay and Tamil content.

ThinkAnalytics is providing a fully managed service running on AWS for mewatch, delivering personalised live and on-demand entertainment, sports and news content across multiple platforms and devices.

Think360 was selected because of its breadth of personalisation capabilities, support for multiple languages, recommendations and content intelligence, plus speed to market, according to the company.

Samuel Sweet, CEO International at ThinkAnalytics, said, “We are extremely proud to work with Mediacorp to bring the most comprehensive and engaging experiences for its millions of users. Think360 guarantees a unified, personalised experience across all screens making it easy to find content from one of the region’s largest content creators.”

Mewatch, formerly known as Toggle, was originally launched a decade ago. Renamed mewatch in 2020, it secured a content deal with streamer Hooq before the latter shut down later that year, and currently airs a mix of anime, Chinese-language entertainment programming and some international content, along with sports and access to the HBO Go streaming offering.