Viaplay comes to Roku devices in the US, Canada and UK

Nordic-based Viaplay Group has secured a deal with Roku, to bring its streaming service to Roku devices in the US, Canada and the UK.

Viaplay is known for its Nordic Noir premium drama from the Nordic region, including crime thrillers, young adult shows, historical dramas, documentaries and much more. From today, viewers in all three countries can subscribe directly to Viaplay’s full local offerings via Roku.

In December, Viaplay Group and Roku announced it will add Viaplay to The Roku Channel’s premium subscriptions line-up in the US.

The launch sees Viaplay subscribers in the US and Canada delivered with over 1,500 hours of content, alongside curated third-party content. The North America slate includes the young adult drama Threesome, the critically rated biopic The Dreamer – Becoming Karen Blixen and US-Swedish crime series Cell 8.

Whereas Viaplay viewers in the UK, alongside its drama and film offering will be provided with live sports such as the UEFA Euro 2024 Qualifiers, LaLiga and Scottish Cup, United Rugby Championship and NHL ice hockey.

Vanda Rapti, Viaplay Group EVP and chief commercial officer, North America & Viaplay Select said: “This multi-year partnership makes it even easier for audiences in Viaplay’s three newest markets to subscribe to our unique service. Roku has outstanding reach and brand recognition among viewers. Launching on Roku devices will bring Viaplay directly to many more fans of top-quality international storytelling – both those who love Nordic Noir and those who just don’t know it yet – and to sports supporters across the UK.”

Mary-Anne Taylor, director international content distribution at Roku said: “Roku makes it easy for users to find diverse international content such as Viaplay’s renowned Nordic Noir premium dramas, on a platform that supports cutting edge search features and functionality. This new partnership brings the best of the Nordics to Roku customers in the US, Canada and the UK, and Viaplay’s attractive sports offering to our users in the UK.”