Global pay TV revenues falls to $125 billion by 2028

The research media outfit Digital TV Research has forecasted that global pay TV revenues will fall to $125 billion in 2028. 

In its latest report, Digital TV Research findings pointed to a $26 billion loss of global pay TV revenues by 2028 from $151 billion recorded in 2022. This will also be a $71 billion drop from 2016 when global pay TV revenues peaked at $199 billion.

This comes despite the number of pay TV subscribers remaining at just under 1 billion.

The report further notes pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by $12 billion, with digital cable down by $13 billion. While, Analog cable will lose a further $1 billion and IPTV will be flat.

Revenues will also decline in 71 of the 138 countries between 2022 and 2028, according to Digital TV Research.

Recently, the media firm also reported that global OTT TV episode and movies revenues is to increase by $81 billion reaching $235 billion by 2028, according to the latest report by Digital TV Research.

Simon Murray, principal analyst at Digital TV Research, said: “US pay TV revenues peaked at $101 billion in 2011. Its total will drop from $65 billion in 2022 to $46 billion in 2028. The US will still account for 37% of global revenues by 2028, which is down from 43% in 2022.”