Viaplay Select joins Deutsche Telekom’s MagentaTV service

Viaplay has inked a deal with Europe’s largest telecom operator Deutsche Telekom to bring Viaplay Select’s premium content to Deutsche Telekom’s MagentaTV service in Germany. 

Per the agreement, MagentaTV viewers in Germany will have access to over 300 hours of content from Viaplay, including its most acclaimed series, films and documentaries, together with curated third-party titles on the platform. 

The partnership is the first in Germany for Viaplay Select and sees Viaplay Select’s footprint expand to 21 countries. 

Viaplay has previously launched its Viaplay Select offering on Canal+ in Austria, Bell Media’s Crave service in Canada, Pickbox NOW across seven European markets, SBS in Australia, DMD’s Cindie service in nine Latin American countries and WOWOW in Japan.

Vanda Rapti, Viaplay group chief commercial officer, North America & Viaplay Select: “Noir is one of the main Nordic exports to Germany, where it enjoys a wide and enthusiastic following. MagentaTV subscribers now have the chance to explore the genre’s best new shows and to discover even more of Viaplay’s premium slate. Following our decision to pause Viaplay’s direct-to-consumer launch in the country, Viaplay Select is a flexible and innovative way to bring our storytelling to German audiences.”

Arnim Butzen, managing director MagentaTV said: “We are very excited about this new content partnership, which enables us to bring a great selection from Viaplay’s premium content slate to MagentaTV for all our subscribers to stream and enjoy. Viaplay is a streaming powerhouse that offers some of the best Nordic content in the entertainment market, and we are delighted to present premium series like ‘Fenris’, ‘The Dreamer – Becoming Karen Blixen’ and ‘Cell 8’ on MagentaTV and introduce them to German audiences. We know our customers love to stream Nordic crime, noir thrillers and modern European drama series, so this is a great fit for our content portfolio.”