Brightcove enters strategic partnership with Frequency

Streaming technology outfit Brightcove has partnered with a cloud-based video platform Frequency to launch an integrated Fast channel solution which will allows customers to create, launch and manage FAST channels to expand their reach and boost revenue.

Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally. With the integration available within the Brightcove Marketplace, customers can connect their video library with Frequency for scheduling and distribution.

Through the partnership, Brightcove aims to make it easy for customers to publish their content to FAST channels.

“Empowering media companies to reach, engage and monetise new audiences is at the core of Brightcove’s Media Studio solution,” commented Marc DeBevoise, CEO of Brightcove. “FAST channels are a high-growth, reach-expanding, revenue-generating medium for media companies. With this partnership, we are expanding the way our customers can grow via launching their own FAST channels directly from our powerful video platform. Our integration with Frequency will also help our customers centralise their video content, programming, distribution and ad monetisation via an integrated workflow.”

“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” said Blair Harrison, CEO and founder of Frequency. “Our tools are designed to empower customers to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows.”