Cellnex deploys Synamedia’s vDCM for RTVE broadcasting across Spain

Telco and broadcasting infrastructure operator, Cellnex group has tapped video tech specialist Synamedia, to deploy its virtual Digital Content Manager (vDCM) to support the Spanish public broadcaster RTVE.

Cellnex will move to a software-only environment with vDCM running on-prem as it goes live across all regions of Spain through Q2 2023.

Synamedia’s vDCM has a proven track record as well as its ability to future-proof RTVE’s infrastructure and demonstrates flexibility to support regional content, according to the company.

With the support of vDCM’s splicing and digital programme insertion features, RTVE will be able to switch seamlessly between broadcasting national and regional content.

Xavi Redon, product manager at Cellnex said, “When we renewed our five-year contract to support RTVE’s TV signal transmission, distribution and broadcasting service earlier in 2023, we turned to Synamedia knowing that its solutions and services will meet ours and RTVE’s evolving needs over the long-term.”

Meir Lehrer, senior director of storage and processing product management at Synamedia, added, “Cellnex’s high service level agreement with RTVE means it can’t take any risks when it comes to technology reliability. As the de facto industry standard for content delivery, vDCM has proven in countless deployments that it can meet customers’ requirements for availability whilst offering a feature set second to none.”