Dorna Sports taps NBA’s Rossomondo as new commercial chief

Dan Rossomondo

Dorna Sports, rights holder of the prestigious MotoGP motorcycling championships, has named former NBA exec Dan Rossomondo as its new commercial officer. His appointment comes just ahead of the Red Bull Grand Prix of The Americas.

In his new role, Rossomondo will lead Dorna’s “media rights, global commercial partnerships and digital business teams, using his expertise to fuel the continued international growth of MotoGP’s profile, audience and revenue.

At the NBA, Rossomondo was SVP of global partnerships and media. In this role, he worked across a range of business lines. As part of his remit, he negotiated agreements across an array of NBA properties and oversaw sales relationships with Walt Disney and Warner Media Discovery, as well as rights holders across the world.

Commenting on his decision to join Dorna, Rossomondo said: “MotoGP is a global sport that combines technological innovation with the riders’ ability, athleticism and skill. Right now, it is perfectly positioned to cultivate its current fan base at the same time as attracting new audiences, with incredible scope to push boundaries.”

Carmelo Ezpeleta, CEO of Dorna Sports, added: “MotoGP is a global property, with millions of fans around the world, and welcoming Dan to the company makes us more global too. He brings a new perspective, a new outlook, and helps us to ensure we have an experienced, varied team charged with making this sport the biggest and best it possibly can be. His vision for the commercial future of MotoGP fits with our views: fresh ideas, increased reach, and commitment to take the sport to new heights.”