Plex taps Vionlabs for AI-enhanced personalisation

Free-to-view streaming platform Plex has teamed up with cognitive AI specialist Vionlabs has teamed up with, the free global streaming media platform, to enhance its viewing experience with a more accurate and intuitive UX.

The partnership will see Vionlabs’ technology integrated into Plex’s streaming service, delivering viewing experiences for Plex’s 16 million monthly active users worldwide.

According to Vionlabs, features include fingerprint embedding that can be utilized by data scientists to innovate around personalization, content analysis, and more; 30-plus predicted genres for Plex to categorize each title that can be combined with data on mood and keywords to create micro-taste groups; measurement of the emotion and mood of each scene or character based on 65-plus different mood tags inside a single video file; 20-plus mood categories extracted by AI, allowing Plex to connect titles across different genres; classification of each mood tag into a more general category so that content will be accurately categorized, and 1200-plus descriptive keywords for the content story with weights reflecting the story of the content from different perspectives resulting in relevant keywords, describing the main topic or elements of the content.

The latter allows Plex to create detailed personalization around topics and genres, and improves the search and discovery experience, according to Vionlabs.

“We’re very proud that Plex has chosen Vionlabs to provide its customers with enhanced viewing experiences based on Vionlabs unique Fingerprint+ metadata. Plex is demonstrating its dedication to providing superior streaming services to consumers and we’re delighted to help Plex’s members enjoy a world class user experience,” said Marcus Bergström, CEO of Vionlabs.

“At Plex, we’re always looking for ways to improve the media experience for our user experience and engagements. Vionlabs’ technology provides some truly unique capabilities that we believe will be invaluable in helping us achieve our goal of making streaming content even more accessible and enjoyable for everyone,” said Shawn Eldridge, VP of business development and content at Plex.