Israel’s yes taps Synamedia and 3SS to deliver smarter TV experience

Bezeq-owned Israeli pay TV service provider, yes, has tapped Synamedia and 3SS to deliver a smarter TV experience for its users.

The trio previously worked together on the launch of smart TV apps for yes’ streaming service StingTV.

Powered by 3SS’ 3Ready framework with video platform technologies from Synamedia, yes+ have launched new smart TV apps supported by LG webOS and Samsung Tizen operating systems.

The company has adopted the latest version of the Synamedia Go Experience Manager to deliver an enriched smart TV user experience. This will enable Yes to personalise the viewing experience with content recommendations based on previous viewing behaviour and what’s trending. The mix of content and channels from a variety of sources displayed into content collections that hyper-personalise the user experience will help boost engagement.

yes has also utilised Synamedia’s security solutions and Video Network technologies including broadcast-equivalent latency for yes+.

Itzhak Elyakim, VP of Engineering and CTO at yes, said, “We knew that working with Synamedia and 3SS was a very safe bet. We had seen first-hand how the two companies had to overcome a number of technical challenges when developing the StingTV smart TV apps, so we were confident they could repeat this success, and they did. Using this platform enhancement, we now have the operational tools to easily add updates to the yes+ user experience to reflect viewer behaviour and the popularity of content.”

Dr. Tzvi Gerstl, CTO at Synamedia, said, “yes’ commitment to innovation underpins a ground-breaking transition to a premium IP service. Together, we have delivered an exceptional viewing experience for yes+ subscribers and we will continue to collaborate to take advantage of the latest technologies to further enhance the service.”