ProSiebenSat.1 places Joyn front and centre as it focuses on streaming

Germany’s media group, ProSiebenSat.1, is to place its streaming service Joyn at the centre of its entertainment activities in efforts to strengthen its position in the German-speaking entertainment market.

The company recently unveiled its strategic priorities in addressing the challenges of the market environment and the changing media landscape. It comes as ProSiebenSat.1 revenues for Q3 2022 were down by 9% to €920 million.

Joyn is to be the centre of the digital entertainment presence, becoming the entertainment & lifestyle brand for the whole family in the German-speaking region, following the company’s plans to strengthen the service’s aggregator approach. A own newsroom, more local programming content, and closer partnerships with creators from the group’s network will be initiated to boost ProSiebenSat.1’s reach platform-independently.

The Group will be able to monetise in particular the increasing digital reach ever better through smart Advanced TV advertising products and thus increase the digital share of its advertising revenues.

ProSiebenSat.1 will also focus the expansion of media synergies in Commerce & Ventures, where it increasingly focuses on cooperation with young digital companies in the German-speaking region on the basis of its media-for-equity/-revenue model. Alongside, strengthening the operational performance of the Dating & Video business following the successful establishment of ParshipMeet Group.

Bert Habets, Group CEO of ProSiebenSat.1 Media SE. commented: “we are consistently putting our viewers and users first so that they spend as much time as possible with us and our offerings. Finally, we will monetize this maximized viewing time profitably with smart advertising technologies. In the future, also our investment focus will be on our Entertainment business. I am convinced that we will thus strengthen our leading position in the German-speaking entertainment market and achieve our medium-term revenue growth target of 4 to 5% on average per year.”