Eurovision Sport taps Ad Insertion Platform for SSAI

Eurovision Sport, part of the European Broadcasting Union (EBU), has tapped ad technology outfit Ad Insertion Platform (AIP), to use its server-side ad insertion solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.   

Eurovision Sport’s Sport Digital Platform, designed so that sports federations, broadcasters, and social platforms can work, is aimed at giving sports maximum exposure to new audiences worldwide to complement the coverage of EBU Members.

In 2022, Ad Insertion Platform integrated its ad insertion technology and monetization services into AllAthletics.tv. Ad insertion Platform provides the US patented SSAI solution for all countries covered by EBU rights and integrates with EBU Members’ ad servers. AIP also provides the ad sales service, AIP Monetiz, for some specific countries where needed.

The collaboration will see both organisations exploring monetization opportunities on digital content. Eurovision’s AIP has partnered with major SSP networks to create a new Ad Sales house unit that has been designed to open up new video advertising opportunities while orchestrating and managing the programmatic ad sales process, according to the pair.

AIP has also provided its Content Delivery Network (CDN) to optimize the delivery of All Athletics live sports streaming content to multiple screens.

Laurent Potesta, CEO, Ad Insertion Platform, said: “We are thrilled to implement our innovative solutions with Eurovision Sport. Live sports streaming is a huge revenue opportunity for content providers, but we also know that sports federations have complex ecosystems with multiple stakeholders – not only broadcasters and fans, but also athletes, clubs, and sponsors. With our end-to-end solutions and services, we can simplify the integration, allowing marketers and buyers to reach an untapped audience while broadcasters can grow revenue.”

“The EBU’s sport digital platform aims to support our Members’ coverage by offering complementary exploitation of the content we jointly owned. We believe we have a unique opportunity to provide more content to sports fans on a free-to-all basis and therefore both maximize the reach of sports and develop new ways to reach audiences. We are delighted to explore this new field with Ad Insertion Platform. AIP’s technologies provide relevant ad insertions directly within video content, giving advertisers ad placement formats to deliver brand messages in a privacy-safe way. Together, we are looking at bringing ad monetization to a whole new level in 2023 to support our projects across a range of events and countries.” said Jean-Baptiste Casta, Eurovision Sport’s head of strategy and business operations.