Amazon launches QLED TV range in UK, Germany and Mexico as it passes 200m milestone

Amazon is launching its Amazon-build TV range in the UK, Germany and Mexico and has announced new Amazon Fire TV models as it passed the milestone of selling 200 million Fire TV devices globally.

Amazon said it was bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.

The Amazon-built TV lineup will now include three new sizes of the Fire TV Omni QLED Series lineup, which includes the Fire TV Ambient Experience; and introduce the Fire TV 2-Series which starts at the price of US$199.99 in the US.

The Fire TV Omni QLED Series will now be available in three new sizes: 43”, 50”, and 55”.

The Omni QLED features a 4K Quantum Dot Technology (QLED) display with full-array local dimming of up to 96 zones, plus support for both Dolby Vision IQ and HDR10+ Adaptive.The lineup also features built-in far-field technology, enabling customers control it with Alexa from anywhere in the room.

The Fire TV Ambient Experience sees the TV use built-in presence sensors to detect when a person enters the room, displaying information such as calendars, schedules and reminders, as well as the ability to control smart devices around the home.

The TVs also include a catalogue of artworks for display on the screen. To coincide with the launches in the UK and Germany, Amazon has expanded this catalogue to include works from the National Galleries of Scotland, National Museum of Wales and Munich’s Pinakothek of the Modern.

“We continue to hear from customers that most smart TVs just aren’t all that smart—and they’re turning to Fire TV to deliver a truly intelligent and intuitive TV experience. With over 200 million streaming players and smart TVs sold globally, our relentless focus on making TVs actually smart is resonating with customers around the world. In fact, televisions are the fastest growing segment in the Fire TV business,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services.

“When customers love something, we double down. We’re excited to not only bring our Fire TV Ambient Experience to more rooms of the home with multiple new screen sizes of the Omni QLED Series, but also to enable customers to get a Fire TV smart TV for as low as $199.99 with the new 2-Series. We can’t wait to hear what customers think.”