Italy’s SuperTennis acquires rights to US Open

NEW YORK, USA, September 11: A general view of Carlos Alcaraz of Spain in action against Casper Ruud of Norway in the Men’s Singles Final match on Arthur Ashe Stadium with the roof closed during the US Open Tennis Championship 2022 at the USTA National Tennis Centre on September 11th 2022 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)

Sportcast the FITP (Italian Tennis and Padel Federation) group company has secured the exclusive rights to broadcast the US Open for its Italian free-to-air TV channel, SuperTennis.

In Italy SuperTennis will air the US Open’s daily match ups both live and delayed, joined by coverage on the SuperTenniX digital platform where FITP members and the channel’s subscribers can stream all matches across the tournament.

The deal was brokered by IMG with the United States Tennis Association, with the America’s Grand Slam tournament commencing this year.

Angelo Binaghi, president of FITP states that “the Italian Tennis and Padel Federation continues its development policy through the promotion of great tennis in our country, and with the founding of the SuperTennis channel 15 years ago, we saw the sport of tennis brought back to our dedicated audience. Alongside providing extensive coverage of Wimbledon, we are now proud to make another Tennis Grand Slam® tournament available to all Italian tennis fans. The US Open is a tournament that has recently provided some incredible stories, including the historic 2015 US Open final won by Flavia Pennetta over Roberta Vinci. The level of access that SuperTennis can provide to its viewers will only contribute to the further promotion of tennis and the increased support of our national tennis players.

Kirsten Corio, Chief Commercial Officer, USTA said: “SuperTennis has proven to be a trusted home for the sport in Italy. With a number of Italian players at the forefront of this rising generation of talent, it’s an exciting time to begin this new partnership and we look forward to working together with SuperTennis to continue growing the audience for the US Open.”