FuboTV rebrands as Fubo

Sports streaming service FuboTV has revealed it is rebranding as Fubo, alongside the launch of the company’s newest brand ad campaign.

The ‘If Sports Fans Built a Streaming Service’ campaign launches amid the World Baseball Classic and the start of the Major League Baseball season. Co-produced by Ryan Reynolds’ owned Maximum Effort Productions the campaign will feature the likes of NBA Champion Kevin Garnett and veteran NFL quarterback Mark Sanchez.

Fubo was the fastest-growing virtual MVPD in the fourth quarter 2022 and its rebrand reflects the company’s goal for efficient growth.

The sports platform recently reported that in North America it generated US$984 million in total revenue, including $100 million in advertising revenue, and achieved 1.445 million subscribers. Its French streamer Molotov also passed the US$1 billion revenue milestone last year.

“FuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” said David Gandler, co-founder and CEO, Fubo. “Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.”