ThinkAnalytics powers Proximus’ IPTV and OTT service

Technology outfit ThinkAnalytics is to power Belgium’s digital service provider Proximus’ Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices.

The extended partnership will see ThinkAnalytics’ Think360 uses AI and machine learning to analyse Pickx subscribers’ interests and viewing behaviour to help users find new content quickly and easily. In aim of targeting the Belgian market, the provider has ensured content and user preferences are available in three languages for viewers.

Proximus is also deploying the ThinkEditorial campaign management system and ThinkUX which support Proximus to move to a content-centric, carousel-based UI populated with personalised recommendations from the ThinkAnalytics engine.

Raphaël De Beys, TV platforms and chapter area lead at Proximus, said, “Having worked closely with ThinkAnalytics over five years, we are pleased to extend our successful partnership. Think360 delivers advanced search and content discovery as we focus on increasing user satisfaction and loyalty on Pickx. We have already seen the power of how personalized recommendations drive viewers to content, increasing engagement, and we look forward to Think360 delivering deeper levels of personalization and a truly dynamic user experience.”

Richard Dowling, SVP consulting at ThinkAnalytics commented, “Our continued collaboration with Proximus is powering one of the most intuitive and intelligent user interfaces available today. Not only does the service feature linear TV, YouTube and popular streaming services such as Netflix, but it also allows viewers to create their own virtual TV channel, based on Think360’s recommendations. With our advanced AI, machine learning and voice search capabilities underpinning Pickx, combined with editorial curation and A/B testing, we ensure that Proximus can react quickly to viewing trends resulting in increased engagement.”