Ateme launches Audience-Aware Streaming Solution

Ateme is to launch its end-end Audience-Aware Streaming Solution, in aim to deliver more sustainable streaming while boosting the quality of experience.

Utilising Audience-Aware encoding and Audience-Aware elastic CDN, the streaming solution minimises carbon emissions from video streaming by optimising resources to reduce energy consumption.

The solution creates a virtuous feedback loop between the Content Delivery Network (CDN) and the encoders. Ateme’s solution dynamically connects the CDN data with the encoder to adapt to viewing requirements and optimise the profiles. As of result, reducing bitrate, saving resources, and lowering the total cost of ownership. While delivering on viewers’ service expectations around video quality, Audience-Aware Streaming also enables operators to reduce their overall environmental impact.

Dan Patton, VP of content delivery at Ateme, said, “In a competitive and fragmented market, service providers need to optimize viewers’ QoE, while also addressing the need to reduce power consumption to meet CSR policies. Going beyond optimizing single steps in the video workflow, Audience-Aware Streaming brings a new, end-to-end approach to making video delivery more efficient, so service providers can meet all these needs.”