Paramount+ introduces mobile plan in LATAM

Tulsa King

Paramount+ is to launch its first-ever mobile-only streaming subscription plan in Latin America to promote subscription growth.

The Basic Plan will be available to customers in Brazil and Mexico from 18 April which provides subscribers access to Paramount+ content on one mobile device or tablet at a time, uninterrupted and without ads.

The move comes following an internal study that revealed more than 50% of the online population in both Mexico and Brazil use their smartphones to access streaming services for watching on-demand TV and movies.

The Basic Plan in Brazil will be priced 14.90 reais/monthly (approx. $2.82) and in Mexico for 79.00  pesos/monthly (approx. $4.18).

“This new offering is part of our broader strategy to scale Paramount+. With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries,” said Marco Nobili, executive vice president and international general manager for Paramount+.