Comcast launches programme to mentor Generative AI startups

Cable and media giant Comcast has opened applications for the first of a series of new LIFT Labs Accelerator themed programme, this time focused on the current buzz around Generative AI. 

The Generative AI programme will be the first of multiple theme-driven accelerator programmes hosted by Comcast NBCUniversal LIFT Labs throughout the year focused on emerging trends in connectivity and entertainment.

Startups using Generative AI to build next-generation technologies, products, and services can apply for support via the programme until April 9.

Comcast’s LIFT Labs Accelerators are open to startups at various stages in their entrepreneurial journeys, from pre-seed to enterprise-ready stages.

This first programme kicks off on May 22, in Philadelphia, where over the course of six weeks, startups will be introduced to leaders from across Comcast NBCUniversal, including Xfinity product, technology and customer experience teams; Universal Pictures; Universal Destinations & Experiences; Sky; and strategic development, to gain insight on the applications and opportunities around Generative AI. Generative AI means using AI to generate new content, like text, video, audio, and code, when trained appropriately.

Selected companies will participate in a combination of in-person and remote programming, including one-on-one personalised curriculum tailored to the startup’s stage and mentorship from executives across Comcast NBCUniversal, according to the company. The programme will be led by Laura Plunkett and Luke Butler, executive directors of startup engagement, Comcast NBCUniversal.

Following the accelerator, alumni will receive dedicated support from the LIFT Labs team to assist in pilot execution and connections to relevant business units at Comcast NBCUniversal.

Comcast says that since LIFT Labs launched its first accelerator in 2018, out of the 54 portfolio companies, more than 80% have landed a proof of concept, pilot or commercial deal with Comcast NBCUniversal

“Comcast has a strong history of partnering with startups at the forefront of innovation and emerging technologies. We are excited to kick off our 2023 LIFT Labs Accelerator series to engage with founders focusing on Generative AI applications, services and technology to learn more about the implications, opportunities, and impact across a wide range of sectors, including connectivity and content,” said Sam Schwartz, chief business development officer, Comcast.