Senegal pubcaster taps Globecast for international expansion

Radio Télévision Sénégalaise (RTS), Senegal public broadcast channel, has chosen media services provider Globecast to grow its international presence.

Globecast is providing international distribution for RTS’s main channel, RTS1. The broadcaster said it wants to reach the Senegalese diaspora in order to bring the country’s news and culture to viewers around the world and also promote the economy of Senegal, starting with the tourism industry.

The RTS signal is received in Paris via GCXN, Globecast’s public internet distribution solution, using the SRT protocol. It’s then uplinked to the relevant combination of satellites to reach the targeted audience across Asia, Europe and North America. As well as the technical aspects, Globecast also synchronised all the teams across this project, including African partners and the different teleports involved, located in France, California and Jordan.

Racine Talla, general director of RTS, said: “We want and need to reach out not only to our diaspora around the world but also to promote Senegal and its culture more widely. Thanks to Globecast, RTS is proud to be the first francophone African channel to be broadcast by satellite over Asia and Australia in addition to North America and Europe, the Middle East and North Africa. Working with Globecast, we also benefit from a one-stop shop and we can trust their professionalism in managing the diverse constraints requested by the rights holders in the different territories.”

Lionel Antoine, account manager, Africa, with Globecast, said: “We have an extensive history of providing tailored distribution to channels and broadcasters around the world. Our understanding of the challenges and opportunities is unsurpassed, as is our global reach. We’re very pleased to have been chosen by RTS for this project.”