TF1 names new finance, strategy and procurement chief

French commercial broadcaster TF1 has named Pierre-Alain Gérard as deputy director-general in charge of finance, strategy and procurement.

Pierre-Alain Gérard

Gérard, who replaces Philippe Denery and who will joint the broadcaster’s executive committee, will be charged with overseeing the financial performance of the group in line with strategy, financial communication with markets and shareholders, oversight of mergers and acquisitions, and responsible procurement.

Gérard comes to TF1 from its parent company, Bouygues, where is was head of strategy, development and finance.

At Bouygues he was in charge of strategic and financial planning, financial control and development including the acquisition of EIT by Bouygues Telecom and Equans by Bouygues SA.

“I am delighted to welcome Pierre-Alain Gérard to our Executive Committee. His successful career in investment banking and within the Bouygues Group means that Pierre-Alain has all the expertise required to support our strategic plan. I would also like to offer my warmest thanks to Philippe Denery for his exceptional contribution to TF1 over the past fifteen years. In particular, he built up a robust finance function that has played a significant role in our operational performance and developed a well-respected responsible procurement policy to underpin our societal commitments,” said TF1 CEO Rodolphe Belmer, who recently replaced long-serving Gilles Pélisson as president and CEO of the broadcaster.