Crunchyroll launches music hub, with content from Sony Music Entertainment

Anime streamer Crunchyroll has teamed up with Sony Music Entertainment (SME) to license SMEJ’s content outside of Japan on its newly launched music and content hub. 

The music and content hub was announced on 4 March and is now available to paying subscribers.

Crunchyroll customers will have access to an extensive library of short-form music videos and more than 100 full-length live concerts from SMEJ artists.

The hub features a music video curation, artist listing page and search integration, followed by a dedicated music landing page/screen, enhanced discoverability and will show page integrations in the future.

“Crunchyroll is always looking for ways to add more value for its fans, and we know that anime and music have always been intrinsically connected art forms,” said Asa Suehira, chief content officer for Crunchyroll. “From the early years of anime, music artists have worked closely with the anime producers to write lyrics and meaningfully integrate the music into the story. Crunchyroll wants to replicate that same synergy for our fans.”