United Media strikes new five-year deal with Euroleague Basketball

United Media’s NOVA and Sportklub have secured the Southeast European exclusive rights to broadcast Euroleague Basketball (EB) in a renewed five-year deal.

Per the multi-year agreement, Turkish Airlines EuroLeague and 7DAYS EuroCup matches will be aired in Greece, Serbia, Cyprus, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina and North Macedonia.

The renewed deal sees NOVA and Sportklub’s coverage of Euroleague Basketball competitions break the two-decade mark.

Marshall Glickman, Euroleague Basketball CEO said the renewed deal with United Media “is a demonstration of the mutual commitment to offer top quality production standards and content creation to a very growing and demanding fanbase”.

“Our collaboration with Euroleague Basketball has always been remarkable, and I am certain that the mutual trust we have built during the two decades was an important consideration that led us to signing this five-year agreement. Sports rights market has recently been quite complex and we are extremely proud of making it possible for top basketball game fans to watch the best matches of the best basketball competition on our channels, Nova Sports in Greece and Cyprus, and Sport Klub in the Adriatic region. For many years, United Media has been the leading company in securing broadcast rights for top sport events and the new contract has confirmed that our strategy of offering live broadcasts of major sports events to our viewers continues to be successful”, added Aleksandra Subotić, United Media CEO.