IMG secures in-ship and inflight rights to Formula 1

IMG’s broadcasters Sport 24 and Sport 24 Extra have secured the in-ship and inflight rights to the FIA Formula One World Championship through to 2025.

Sport 24 and Sport 24 Extra will broadcast live coverage plus highlights on the next three seasons of the Formula One World Championship onboard various airlines and cruise ships. The two channels are available on Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean, Silversea and more.

Formula 1 joins IMG’s wide sports portfolio that includes the FIFA World Cup, ICC Men’s Cricket World Cup, Rugby World Cup, Premier League, UEFA Champions League, MotoGP, NBA and Grand Slam tennis.

Commenting on the deal, Michaella Snoeck, head of media rights at Formula 1 said: “As Formula 1 continues to grow around the world, we are excited that we can now broadcast Formula 1 live in-ship and inflight to travelling fans. The last few seasons have shown that the drama and excitement of Formula 1 is not to be missed. Now, together with Sport 24, fans will be able to enjoy the spectacle of F1 wherever they are.”

“We are delighted to bring Formula 1 back to Sport 24. This exciting deal means passengers no longer have to miss out on all the exciting Formula 1 action when they travel. Formula 1 is a truly global event attracting a worldwide fanbase, and we’re thrilled to offer our airline and cruise ship partners the very best of motorsport alongside a diverse portfolio of some of the biggest global live sports rights,” added Richard Wise, SVP, content and channels at IMG Media.