Bridgepoint becomes new majority shareholder of Equativ

Ad tech outfit, Equativ has announced Bridgepoint as its new principal investor, providing Equativ its expertise in fast-growing tech companies and extended financial capabilities to amplify its growth across core markets.

The partnership will drive Equativ’s mission to help publishers and advertisers thrive in an open, independent Web and compete with walled gardens.

Formerly know as Smart AdServer, Equativ expanded as an SSP and grew its vertically integrated solutions with the acquisitions of LiquidM and DynAdmic, as well as investment in Nowtilus. The company reported record growth in 2022, after it reached net recurring revenues of $100 million.

Equativ’s key priorities are to maintain and reinforce the company’s growth in the CTV and video market, create one of the top three Supply Side Platforms (SSP) worldwide, and enable greater data activation in the retail media space.

Arnaud Créput, CEO and founder of Equativ said: “After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ’s history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment. This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions.”

Olivier Nemsguern, head of Bridgepoint Development Capital France added: “Even amid global economic instability, Equativ’s consistent success demonstrates the considerable and accelerating need for independent technology. We have been especially impressed by its emphasis on fuelling mutual gains for all sides of ad trading and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies and publishers look to optimize returns and revenues.”