All3Media International adds FAST expert to commercial team

Amanda Stevens

Leading independent distributor All3Media International has appointed Amanda Stevens as director of global digital partnerships. Formerly at Samsung TV Plus, Stevens will be responsible for spearheading digital partnerships around the world.

As part of her remit, Stevens will identify “new opportunities in the FAST and AVOD market as well as maximising the success of collaborations already established as part of All3Media International’s digital strategy”. Reporting to Gary Woolf, EVP strategic development, she will join the company in March and be based in London.

At Samsung TV Plus, Stevens was senior manager of business development. The role involved managing content strategy and selection, rights negotiation, and delivery for the company’s new FAST channels and AVOD platforms alongside liaising with 40+ partners. Prior to this, she was senior manager, content partnerships at TalkTalk (formerly blinkbox).

Woolf commented, “We’re thrilled to welcome Amanda to the team – her substantial expertise in the monetisation and delivery of content via digital channels will be integral to our success in this continually evolving market. We are already collaborating with a diverse range of channels, platforms and aggregators, and have ambitious plans for our brands and content in the digital space, so Amanda’s thorough understanding of this vibrant market and strong relationships with key partners will be a great asset.”

Stevens added, “As digital delivery services become increasingly well-established around the world, they offer so many avenues for All3Media International to reach new viewers with its portfolio of content. This is a fantastic role working with an innovative, forward-thinking team, and I’m looking forward to maximising the company’s digital growth by establishing new strategic relationships across the globe.”