Rakuten TV launches sustainability channel, WaterBear

Streaming platform, Rakuten TV will include the sustainability channel, WaterBear, to its FAST offering.

The channel launches on Rakuten TV from 22 February in the UK, Ireland, Nordics and Netherlands.

Founded in 2021, Waterbear serves as a ‘one-stop shop’ for sustainability content that focuses on biodiversity, climate, circularity and community. The channel features stories, documentaries, short films and series dedicated to the environment.

“WaterBear strives to tell stories about the SDGs and to transform them from words and icons into values that people can understand and appreciate” said Oliver Taprogge, WaterBear’s VP of Distribution. “We are thrilled to be working with Rakuten TV on the distribution of WaterBear’s FAST channel. This collaboration enables an even bigger audience to have access to WaterBear’s impact-led content. We could not think of a better synergy as the cornerstone of our growing coalition of distribution partners.”

“In our goal to bring the best entertainment to our viewers, we are very excited to launch the WaterBear channel and put sustainability under the spotlight” explained Cedric Dufour, CEO and president of Rakuten TV. “We are committed to offering our users great inspiring stories for their everyday life, and we know that WaterBear is a great partnership to make environmental issues available, for free, to over 140 million households across Europe