BBC unveils Nordic linear channel and on-demand service

BBC Studios is set to launch the new linear channel BBC Nordic along with an on-demand service, BBC Nordic+, on 17 April targeted to viewers in Norway, Sweden, Denmark, Finland and Iceland

BBC Nordic will replace BBC BRIT and BBC Earth in the current channel mix, while BBC Nordic+ will deliver content on-demand from the studio that is curated around topics such as arts and culture, travel, history, documentaries as well as music to its Nordic audience.

“We at BBC Studios want to show audiences in Norway, Sweden, Denmark, Finland, Iceland that we care about what you love to watch. We have delved into Norwegian/Swedish/Danish/Finnish/Icelandic viewing habits and handpicked shows that we know our audiences love with exciting new additions in the entertainment and lifestyle space, broadening our content mix and the opportunity to appeal to a wider and diverse audience. The introduction of BBC Nordic+ will also mean that viewers have one BBC branded destination both on their television and on-demand” says Arran Tindall, senior vice president Key Markets at BBC Studios

BBC Nordic and BBC Nordic+ will launch 10am CET on 17 April.