WSC Sports to provide personalised tennis highlights for ATP

AI-based video specialist, WSC Sports has partnered with ATP Media, the global broadcast production and distribution arm of the ATP Tour.

In efforts to enhance ATP Media’s digital strategy, WSC Sports will use its AI-powered technology to create a catalogue of short and long-form highlights from the men’s tennis tour.

These clips will be distributed in near-live across all ATP Media stakeholders including tournaments, players, broadcasters, and media partners. It will also be delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.

In addition, using WSC Sports platform automated footage can be segmented by player nationality, to help ATP Media deliver more personalised and localised content to highly targeted audiences.

WSC Sports has provided its services for over 300 sports leagues and broadcast partners across the world, including the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN.

“Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale,” said Aviv Arnon, co-founder and CBDO, WSC Sports.

Stuart Watts, chief operating officer of ATP Media commented: “ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale.”