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Wedotv launches its FAST channels on Samsung TV Plus in Italy
The Swiss-based AVOD and FAST channel outfit wedotv, will launch the direct-to-consumer platform in Italy, including its FAST channels wedo movies and wedo big stories.
The company announced earlier in the year that it will roll out its services in major Europe territories later in 2023 as well as the US and Africa.
Wedo has mainly distributed its line-up of FAST channels in Germany, Austria, Switzerland, and the UK. Italy will mark the first of the company’s expansion outside of its main territories.
Wedo movies is the company’s female-skewing movie service, whilst wedo big stories focuses on true crime, nature and science documentaries as well as lifestyle programming.
The FAST channels will be available to consumers in Italy owning Samsung’s smart TVs that include the built-in Samsung TV Plus platform.
“We have focused on our core German and UK business approach over the past four years; fine tuning our entertainment offer, brand consistency, navigation, and user experience. All of our services are operating in sync, entertaining millions of viewers and performing beyond our wildest expectations. We knew it was time to expand into other new major European territories,” said Philipp Rotermund, co-CEO and founder of parent company Video Solutions AG.
Chris Sharp, Video Solutions AG Co-CEO and founder, said the launch “is a significant step for wedotv – our entertainment services are available in three of the five biggest television markets in Europe with roll outs across FAST and direct-to-consumer apps fully customized for the local audience.”