Paramount+ forges alliance with mobile network Three in the UK

Akhila Khanna

Streaming platform Paramount+ has joined forces with 5G network Three UK to give customers access to more than 8,000 hours of its key entertainment titles. Three UK will become the streaming service’s first major mobile partner in the UK, as Paramount+ continues to grow its direct-to-consumer distribution.

Paramount+ said its service would be available to new customers of Three UK who take out a qualifying monthly plan. Three customers will get complementary access to the service for varying durations, depending on their tariff. At the end of their introductory offer, customers can pay for the service at the current market rate.

“Mobile distribution is a crucial part of our strategy to reach the widest possible audience with our premium content proposition”, said Akhila Khanna, VP partnerships & business development, UK, at Paramount. “This significant partnership with Three UK allows us to complement their broad penetration and market-leading capabilities with the high value add on streaming content from Paramount+.”

The partnership with Paramount+ “will make some of the best and biggest TV shows and films on the planet directly available to our customers”, said Andy Foy, director of new products and propositions, at Three UK. Series available through the partnership include Halo, Yellowstone, The Mayor of Kingstown and Top Gun: Maverick.