Warner Bros. Discovery appoints Rebecca Rørmark head of streaming marketing for EMEA

Warner Bros. Discovery (WBD) has promoted marketing exec Rebecca Rørmark in the newly created role of head of streaming marketing for Europe, Middle East and Africa.

Rebecca Rørmark

In the role, Rørmark who is currently based in Oslo will report WBD’s global chief marketing officer, Patrizio Spagnoletto for direct-to-consumer. She starts the role ahead of the launch of WBD streaming platform that will combine HBO Max content with content from discovery+ into a single user interface which is set to launch in the US and South America this year, before rolling out in Europe from 2024.

Rørmark will be responsible for the streaming brands, growth of the subscriber base and marketing preparations for the launch.

She joined the company prior to the merger in 2013 and was appointed vice president, marketing and PR at WBD for the Nordic region in 2021. The exec has also previously held stints at Netflix, Fox and Nickelodeon and MTV.

“I feel very privileged to be joining this incredibly talented team at such a crucial time in our business, as we work together towards launching an enhanced streaming service that will deliver the best of what discovery+ and HBO Max have to offer,” said Rørmark. “Consumers are craving great content, ease and consolidation and I believe we will deliver what they are looking for with our enhanced product.”