OneFootball to offer DAZN football as PPV offering in Germany and Austria

Alice Mascia

Sports streaming platform DAZN has unveiled a new alliance with football-focused media company OneFootball, which will see DAZN live football matches from elite leagues available as a pay-per-view offering to OneFootball users. The move is DAZN’s latest bid to unlock new routes to market for its premium content.

Centred on Germany and Austria, the deal will allow OneFootball users access on a on a flexible basis to fixtures from Italy’s Serie A, and France’s Ligue 1. The rights to further international competitions will be added to the partnership in the near future.

The partnership gets underway this weekend with Paris Saint-Germain vs FC Toulouse and Olympique Marseille vs OGC Nice in Ligue 1, as well as the iconic “Derby della Madonnina” between Inter Milan and AC Milan in Serie A.

Initially, the deal will see OneFootball offer single-match pay-per-view access to all DAZN live broadcasts from the selected competitions at €3.49 or, for selected top fixtures, €4.99 per match. OneFootball fans will also get DAZN highlight clips for free.

Alice Mascia, CEO of DAZN DACH, said: “DAZN and OneFootball are a great fit as brands, as we both aim to innovate the way fans discover and watch their favourite sport. At DAZN we want to enable all football fans to watch their favourite sport the way they like it best. Now, we offer fans even more flexibility and the ability to watch individual matches via PPV thanks to this cooperation with OneFootball.”

Lucas von Cranach, founder and CEO at OneFootball, added: “We have a lot of admiration for the platform and the brand DAZN has built and how they’ve scaled to reach and engage so many sports fans around the world. With our unique place within the football ecosystem and our deep understanding of the new generation football fans and what they want, we are really excited about this brilliant tie up.”